Hello, I'm Rachel

I'm a behavioral communications strategist who's spent 10+ years figuring out the answer to one deceptively hard question: how do you get people to actually care?

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My work lives at the intersection of internal communications, organizational psychology, and change management - which is a fancy way of saying I understand why people tune out, resist change, and ignore the all-staff email.

 

My Master's in Organizational Psychology is the operating system behind everything I build. I believe that companies where people feel valued and believe in the mission of the organization and feel like what they do every day is contributing to that make for the most productive employees and successful companies.

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I've helped two companies roll out AI to their entire workforce -  not just with announcements, but with trust. I've hit a 98% employee survey response rate. Grown intranet engagement 25% in four months. Driven a 300% spike in community membership. The secret isn't clever copy. It's communications designed around human behavior and trust.

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I believe employees don't resist change. They resist feeling like an afterthought.

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Off the clock, I'm equal parts restless and curious -  which honestly explains the career too. I'm out photographing street art, hunting for the best hole-in-the-wall coffee shop in whatever city I'm in, scuba diving, hiking trails I'm slightly underprepared for, and getting lost in foreign neighborhoods with no agenda.

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I am constitutionally, chronically, joyfully incapable of apathy.​ Which is a good thing - because making people care is literally the job.