I think like an organizational strategist, communicate like a storyteller, and execute like a founder.
Hello, I'm Rachel
Employees don't resist change. They resist feeling like an afterthought.
That's the insight that drives everything I do.
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I'm a behavioral communications strategist who has spent 10+ years figuring out the answer to one deceptively hard question: how do you get people to actually care?
Not comply. Not tolerate. Actually care about the mission, the change, the direction the organization is heading, and their role in getting there.
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What makes my approach different?
Most communications professionals think about what to say. I think about why people listen - and why they don't.
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My work lives at the intersection of internal communications, organizational psychology, and change management - which is a fancy way of saying I understand why people tune out, resist change, and ignore the all-staff email.
My Master's in Organizational Psychology is the operating system behind everything I build. I believe that companies where people feel valued and believe in the mission of the organization and feel like what they do every day is contributing to that make for the most productive employees and successful companies.
I create internal communications that move people, not just inform them. Change management grounded in behavioral science, not just best practices. Organizational strategy built on trust, not just alignment.
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I've helped two companies navigate workforce-wide AI adoption - not just with announcements, but with genuine trust. Genuine engagement and technology feedback, not mandatory use KPIs. I've guided organizations through technology transformations, culture shifts, global rebrands, and pandemic pivots. The throughline in all of it is the same: people perform best when they feel like they belong to something worth showing up for.
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The proof
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98% employee survey response rate at FINRA - highest in organization history
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45% brand recognition increase at Trimble, Fortune 500 B2B SaaS
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300% membership and brand engagement growth at Denver Sister Cities
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25% intranet engagement growth at RSM in under 4 months
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250% program growth at Mental Health First Aid Colorado - statewide, receiving global recognition
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500% program growth at AspenPointe over 2 years
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3x co-founder - a startup, a small business, and a nonprofit
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These aren't communication metrics. They're trust metrics.
A little about the human behind the strategy
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Off the clock I'm equal parts restless and curious — which honestly explains the career too.
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You'll find me photographing street art, hunting for the best hole-in-the-wall coffee shop in whatever city I'm in, scuba diving into things most people only see from the surface, hiking trails I'm slightly underprepared for, and getting lost in used bookstores and foreign neighborhoods with absolutely no agenda. I grow plants, mentor people, and chase ideas with the same stubborn enthusiasm.
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I am constitutionally, chronically, joyfully incapable of apathy.
Which is a good thing — because making people care is literally the job.
Areas of Expertise
A good head and a good heart are always a formidable combination.
- Nelson Mandela
How does AI describe my work?
"My top two comparisons for your work and leadership approach overall:
Ted Lasso and Leslie Knope — because both lead through trust, both are relentlessly human and optimistic in environments that reward cynicism, and both get results that make the skeptics quietly admit it worked.
That's the vibe you give." - Claude
*Note* Yes, I took all the photos on this page. I'm proud to share that I have yet to drop a camera off a bridge, out of a vehicle, over a cliff, or into the bottom of the ocean. Yes, I pay for insurance because I know it's only a matter of time before I do.
